New Yorker's really read community newspapers such as the Boonville Herald & Adirondack Tourist!

• 62 percent of New York State households read a community newspaper each week and the number is growing.

• Nearly 9 out of 10 people who received a weekly community newspaper read it last week.

• Readers of weekly community newspapers keep each issue in their home for an average of 4.5 days.

• Readers of weekly community newspapers spend almost 20 minutes reading their newspaper each time they refer to it, and the average reader refers to his or her weekly newspaper more than once.

• Source:  A New York State Survey, Marist College, Poughkeepsie, NY

Weekly community newspapers such as the Boonville Herald & Adirondack Tourist reach an exclusive audience that daily newspapers do not.

• 41 percent of New Yorkers report they did not read the previous day's issue of a daily newspaper.

• 25 percent of daily newspaper readers read no more than 3 issues per week of their daily newspaper.

• Source: SRDS Circulation 2002; New York Press Service

Weekly community newspapers such as the Boonville Herald & Adirondack Tourist reach key demographics.

• 48 percent of community newspaper readers are 45 years of age or older.

• 30 percent have children under 12 years of age.

• 35 percent have family incomes of $60,000 or more.

• 54 percent of readers are women.

• 65 percent of weekly community newspaper readers own their own home.

• Source: A New York State survey, Marist College, Poughkeepsie, NY