Maybe it’s because I’m suffering with
a summer cold. Maybe it’s because I got up on the wrong side of bed this
morning. Or maybe it’s because enough is enough.
Whatever, seeing the Riccelli Enterprises tanker truck heading north on
Route 12 was the last straw. I can’t tell you how often I see “it’s,” which
means “it is” and “its,” which is used to show possession, confused.
I’m watching the Weather Channel the other day and those people got it
confused. I saw it wrong on the crawl across the bottom of the screen on
MSNBC. I’m constantly correcting news releases that come into the Herald. I
get e-mails from people who don’t know the difference.
Yes, it has become a pet peeve. I’ve become obsessed.
I skipped a lot of school and I missed the part where they dissected
sentences and I wasn’t there for much of the grammar stuff, but even I know
how to use “its” and “it’s.”
But there are more and more people who can’t say the same, including the
folks at Riccelli Enterprises, which, according to the lettering on their
tanker truck heading north on Route 12, is based in Syracuse. Also
according to the lettering on the truck, Riccelli is “Trucking At It’s
Stop the madness.
I don’t doubt the Riccellis are good truckers, but they ought to get
somebody new to letter their trucks. The message on their tanker - please
note I wrote “their” and not “there” tanker - should have read “Trucking At
I must add, however, that I’m seeing “to,” “two,” and “too” confused more
and more often. Commas where they don’t belong and misplaced apostrophes are
popping up all over the place. But those are battles to be fought on another
Anyway, I went to the Riccelli Enterprises website. Sure enough, they had it
wrong there, too. It’s a nice site, nice except for this: “Despite the large
expansion, Riccelli Enterprises remains a family owned business that tries
to treat it’s customers and employees as if they were a member of the
There we go again.
And this: “Riccelli will continue to focus it’s attention on core markets.”
Please, stop. I can’t take it.
I usually write a column that’s about 500 words. I’m about 100 words short
of that. But I’m going to end right now. I’m going to use the extra few
minutes to go proof this week’s Herald - again. God forbid we get “its” and
“it’s” wrong this week.
Joe Kelly is the editor and publisher of The Boonville Herald & Adirondack Tourist and